Code Words / Museum Branding

Code Words / Museum Branding

Thinking about museums and us

CODE | WORDS Technology and Theory in the Museum, published by MuseumsETC, brings together leading museum thinkers and practitioners to explore emerging issues about the nature of museums in the light of the dramatic and ongoing impact of digital technologies.

Luis Marcelo Mendes participated with the essay Love you, love you not.

Museum Branding: Redefining Museums for the 21st Century is the Taiwan hosted ICOM MPR 2014 Conference essays collection published by the Chinese Museum Association. A series of insights regarding museum branding as well as outstanding case studies worthy to be shared with all museums. Check the paper A story of Love and Hate.

“New ideas from some of the most interesting museum innovators of our time”.
Jim Richardson on CODE | WORDS

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