Nothing but the truth


A branding workshop for your museum or cultural center

The ideas of a ‘culture’ and ‘brand’ don’t naturally go together. People tend to associate ‘culture’ with institutional integrity, and ‘brand’ with commercial exploitation. Today we are coming to recognize that branding – far more than a logo, font, or other visual identity guideline – if properly understood and properly used, is vital to cultural institutions.

In this 3 day workshop you will explore the Brand Strategy model to enhance your critical thinking about the changing landscape of cultural audiences and empower the important role you can play in your museum, cultural center and heritage site.

Download a PDF presentation in English, Spanish or Portuguese.

Using recent examples of museums around the world you’ll discuss:

What branding is, what it’s not. The key concepts of Focus, Differentiation, Relevance, Authenticity and Recognition.
• Understand how to find your Radical Differentiation and how it applies to your institution’s programs – from education to curatorial and visitor services.
• How we can think of a new shape of branding specific for cultural institutions: focusing on strong meaningful lasting relationships with the audiences.

Highly recommended for senior and junior managers, designers, educators, content creators, social media, marketing and communications professionals.

96%  would recommend this workshop to others: 

“Very good content and overall interaction with participants”.

Workshop in Biomuseo – Panama

“Escuchar para luego actuar. Muy buena la exposición y la energía que nos regalo. Entendí lo que es el branding y como aplicarlo a un museo”.

Workshop in Laboratorio TyPA 2016 – Buenos Aires

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