CODE WORDS / MUSEUM BRANDING

O livro CODE | WORDS Technology and Theory in the Museum, publicado pela MuseumsETC, reúne alguns dos principais pensadores e profissionais do museu para explorar questões emergentes sobre a natureza dos museus à luz do impacto dramático e contínuo das tecnologias digitais. Participação no projeto com o ensaio Love you, love you not.

Museum Branding: Redefining Museums for the 21st Century é uma coletânea dos trabalhos  produzidos para a conferência ICOM MPR 2014 em Taiwan, publicada pela Associação de Museus Chineses. Uma série de análises e estudos de caso sobre a gestão estratégica de marca em museus. Veja o artigo A story of Love and Hate.

CODE | WORDS Technology and Theory in the Museum, published by MuseumsETC, brings together leading museum thinkers and practitioners to explore emerging issues about the nature of museums in the light of the dramatic and ongoing impact of digital technologies. Luis Marcelo Mendes participated with the essay Love you, love you not.

Museum Branding: Redefining Museums for the 21st Century published by the Chinese Museum Association with essays from ICOM MPR 2014 Conference. A series of insights regarding museum branding as well as outstanding case studies worthy to be shared with all museums. Check the paper A story of Love and Hate.